Simpkins Cure for the Remedial Mind

The Simpkins Icon

Arthur Godfrey Simpkins was a survivor, by chance alone.
As a reluctant naval officer (from a long line of reluctant naval officers), Simpkins blundered his way through numerous conflicts, including the War of the Golden Stool.

A photo portrait of Arthur Godfrey Simpkins.

His nautical career culminated in 1912, when he managed, through no fault of his own, to survive the sinking of the Titanic.

His Titanic experience left a deep scar and he developed a pathological fear of water. However, his fear gave him a new perspective on life. In 1913, he began work on the Simpkins Cure for the Remedial Mind, an attempt to train his mental faculties and to rid himself of his water phobia.

His cure was a correspondence course of 'scientifically-proven exercises devised to invigorate the mental faculties of man and even those of women'.

He invested his life savings into the cure, eventually bankrupted himself, having sold zero copies. He died in abject poverty in a small cottage on Southampton docks, unable to leave, due to the sound of the icy, crashing waves outside his window.

Now, for the first time, you too can take Simpkins Cure for the Remedial Mind. Discovered, quite by chance by DESQ, Lesson One is now available on the apparatus of the modern era. Ours is a homage to Simpkins, may he rest in peace.

The test requires you to focus your mental faculties and strengthen your powers of memory by matching imagery seen on the reverse of cards that magically appear on this hand held apparatus.